Ontario Ministry of Research & Innovation
Scope: concept development and design of event materials (the Ontario Ministry of Economic Development, Employment and Infrastructure (MEDEI) & the Ministry of Research and Innovation (MRI) were exhibiting at the 2016 BIO International Convention) to bring Ontario to prominence as an dynamic and inventive location. To capture investors in life sciences and health technology sectors’ attention and inspire them to reach out and discover the quality Ontario offers.
Deliverables: print ad, print directory, web animated gif ads
Design process
Starting with pen and paper — a process I often follow with conceptual work — I consolidated the main objectives in order to stay on target. I then did research to understand the industry, asking questions, such as “what is biotechnology?”. Then I brainstormed ideas and explored them further, with thumbnail sketches.
Next after choosing the concept, I created the visual assets for this project (which can be viewed in the gallery above) — using stock images as a base and customized them for my intended purposes. Finally, I combined the hand drawn items with the customized stock, to achieve the desired outcome efficiently.
The background of the ad was created using 3 stock images, which I chose for specific reasons. The precise, clean circles, in the metal image, were to radiate out from Ontario. The soft gradient blue image was chosen for it’s captivating colour and to add drama and dimension. Finally, the geometric line structure image, was chosen to add pops of light, to symbolize creation, formation, technology, biology and science.
The result of the photo compositing of the 3 images was a one of a king custom background, that not only adds a rich visual but one that reinforces the concept.
Ad design
Here is the final assembled result — the visuals symbolize action, science and innovation. With an international target audience, it was important to put Ontario “on the map”. The dark pop of colour on Ontario, the swirling custom drawn lines, the positioning of the headline and the radiating circles of the background create an infectious excitement about Ontario. The swooshing lines also lead the viewers eye, to the professionals being highlighted, and downward to the call to action, prompting viewers to engage.
Editorial design — directory
Ontario Canada, had a booth at the BIO convention. The branding from the ad was continued in this Directory, which was created to provide information on Ontario and it’s exhibitors. This is the first spread inside, which shows the introduction (left) and the Table of Contents (right).
Editorial design — directory
This internal page of the directory, highlights Ontario’s strengths and quickly communicates key information with the infographic treatment of the statistics (right).
Editorial design — directory
A standard page of the Directory is shown above, with a clean white background, highlighting each exhibitors’ logo, description and contact information. The banner along the top, is a visual continuation of the background — from the ad — and highlights the running head.
Ad design
This is a print ad, a 9” x 1.75” cover banner, for the BIO International Convention Onsite Daily Advertising. The previously shown ad, was reworked to be effective in a landscape orientation.
Digital ad design — animated gif
This square rotating gif web banner is broken into 3 slides and shows how the branding was strong across all items — even digital.
Digital ad design — animated gif
This landscape version of the rotating gif web banner, allowed for more text, with 5 slides and introduced timing as an additional design consideration.