Queen’s University Gift of Art
Scope: to design a campaign to generate participation in a virtual event, and to have the audience engage as further announcements were released — surrounding the announcement of multiple arts related donations to Queen’s, including the largest cash donation in it’s history.
Deliverables: Globe and Mail newspaper weekend full page cover ad; event graphics including email, zoom, social media and the Alumni website.
Social media graphics
Above is a sampling from the various social media graphics created for the campaign posts, for Facebook, Instagram, LinkedIn and Twitter.
